The city of Aigle, Switzerland, wanted to promote its crystal-clear tap water with a reusable carafe. As art director and brand designer, I created an elegant logo using New Paris by Swiss Typefaces, paired with an Art Nouveau-style illustration.

For the name, I drew inspiration from a nearby area known for its rivers and woodlands, creating a meaningful connection with the people of Aigle.

Printing on the packaging and carafes was handled locally by social workshops. The campaign ran across cinemas, the city’s website, newspapers, flyers, posters, promotional merchandise, and dedicated events.

Illustration: René Zumstein
Project manager: Svenn Moretti
Award: Prix de l'énergie