Marius approached me to create an identity for his new company. He wanted it to feel accessible, direct, and focused on environmental issues. Together with Chloé Germain, we developed the name, while I handled the art direction and copywriting. The tagline, “Mettre l’accent sur le vivant,” plays on the accent in the logo’s “Ē”—a distinctly French wordplay that means “putting the emphasis on the living world.”

Fonts in use: PP Pangaia (Pangram Pangran) and Sagace from French designer Alexandre Créquer.