ACMJL

Branding & Graphic design

Logo of the ACMJL

About the project

Jenny approached me to refresh her logo and create a cohesive visual identity for her 2026–27 season of Broadway-inspired musical workshops and shows. Bringing together more than 80 amateur performers aged 4 to 82, these productions reflect a year of hard work, dedication, and talent. I wanted the identity to feel as colourful and witty as the people on stage.

Drawing inspiration from Penguin book covers, I paired bold colours and playful compositions with GT Haptik, a typeface by Grilli Type.

Client

Jenny Lorant

Services

Branding & Graphic design

Year

2026